Last night I participated in a focus group where we tasted, you guessed it, McVitie's newest product for the American market. They are marketing this product to American women, to be more specific. If you have never participated in a focus group, then you may not know that you are not told at first what the product actually is and who is the manufacturer.They were testing the flavors, the advertising slogan and the new name.
I found it quite interesting, in hindsight, that I actually liked the product better (and the proposed name) AFTER learning who the manufacturer was. I frankly did not care for this cookie/cracker, fruity, energy, healthy snack thing they had developed. Mostly it was cardboardy and chewy. I LOVE me some Hob Nobs and Digestives, though! I lived in London for a year and during that time grew to think of these little lovelies as comfort food.
I love doing focus groups. I love that I got to go downtown, it was hot and beautiful last night and I got paid $85 to eat cookies! Ha ha, it doesn't get better than that!
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6 comments:
No, it does not get better than that!!! Yum!
Hi Laura, Thanks for visiting my very new blog. Do you really live in SF? It is my favourite place in the world. My daughter and I are actually saving "coppers" (1p and 2p coins) for a future visit in SF. She wants to see the Golden gate Bridge, but at this rate we will have saved enough for her to go there for her honeymoon!!! Have a nice weekend. Ciao. Antonella
sign me up i'm in!
I was in a focus group like that a long time ago, it was fun and I liked the extra money on the side!
Sounds like fun to me! I could live on cookies...and occasionally crave a meal :)
Hi Laura! Thanks for stopping by today. I do a lot of food related entries, especially about frugal cooking - I have two boys at home and a husband - they sure can put away a lot of food!
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